Ad Measurement
Reveal advertising impact throughout the campaign lifecycle.
DISQO’s distinctive approach to cross-platform and full-funnel lift measurement provides complete clarity on your campaign’s effectiveness.
The DISQO difference
Go beyond traditional measurement and what you thought was possible.
Direct audience
Our platform taps into DISQO’s vast direct audience for unmatched data quality. Our audience opts in to share opinions, ad interactions, and digital behaviors – so you can make customer-centric decisions. This people-first approach sets DISQO’s ad measurement apart.
Silo-free measurement
Unlock unparalleled insights, measuring across all channels. Dive into key metrics across digital, social, TV, audio, and more. Bypass outmoded cookies with our tagless technology, ensuring success now and in the future.
End-to-end insights
Utilize Brand and Outcomes Lift for full-funnel ad measurement, including awareness, consideration, and intent alongside search, site visitation, and shopping behaviors.
Products
DISQO Brand Lift
Seamlessly measure advertising effectiveness across every channel. Break through silos and gauge true impact with confidence. Our advanced technology and direct audience enable you to evaluate campaign success across every channel: digital, social, TV, audio, out-of-home, and print. Pair with Outcomes Lift for true full-funnel ad measurement.
DISQO Outcomes Lift
Demonstrate advertising’s influence on key digital touchpoints such as search, site visitation, and shopping behavior related to your brand as well as competitors. Illuminate digital behavior by linking advertising to person-level online activity in a way that only DISQO can.
Get started today
Understand and transform every customer experience with DISQO.
Who we help
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
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Related resources
Explore how DISQO is helping brands, publishers and agencies go beyond the limitations of traditional identifiers to understand the full-funnel impact of their ad campaigns.
