Brand Lift
Measure Brand Impact with Precision—No Gaps, No Guesswork
Most measurement tools leave gaps, but DISQO deterministically connects ad exposure to real consumer sentiment—directly from real people. Eliminate silos, uncover what’s working, and optimize with confidence to drive real business outcomes.
Gain unprecedented brand clarity
Legacy measurement tools operate in silos, but DISQO takes a unified, person-level approach. We connect ad exposure to real consumer sentiment, allowing you to measure incremental brand lift across every channel: digital, social, linear TV, CTV, podcast, radio, out-of-home, and print. With deterministic measurement, we eliminate blind spots and deliver a holistic, single-source view of media tactics, audience segments, and placements—so you can see exactly what’s driving impact.
How our clients win
DISQO redefines brand measurement by eliminating fragmentation and providing a cross-channel, person-level understanding of advertising impact. Using deterministic measurement and experimental design, we compare real, exposed consumers with control groups—ensuring precise, bias-free insights. With DISQO, advertisers go beyond disjointed reports to a complete, unified measurement framework that helps brands refine strategy, optimize media efficiency, and invest with confidence.
RW Digital drives brand lift with its new campaign
Boost Mobile asked their programmatic solution provider RW Digital to show the effectiveness of their new campaign across multiple digital investments. With DISQO Brand Lift, they achieved consistent and reliable measurement across platforms, without cookies or IDs to demonstrate brand lift.Learnings:
- Boost drove unaided awareness by 7% and familiarity by 9% through their digital media
- Key brand perception metrics saw lifts of 3 - 7%
- Lower frequencies drove the best results for the brand, providing key insights for future optimization
Healthcare client increases RSV awareness for parents
Havas Media Network’s (HMN) healthcare client sought to increase RSV awareness among expectant and infant parents to increase vaccination rates. With DISQO Brand Lift, they measured campaign effectiveness across platforms for KPIs such as awareness and persuasion.Learnings:
- HMN’s campaign boosted first-mention awareness by 38 points
- Parents of children under 2 exposed to the ads were 8 points more likely to treat their children
- HMN only needed 1-3 exposures to generate a lift in awareness
Josh Cellars goes beyond awareness KPIs to show success
An already very recognizable brand like Josh Cellars faces significant challenges in showing how ad campaigns move the needle with their target audiences. To showcase how the campaign fueled brand growth among alcohol drinkers the brand used DISQO Brand Lift to understand how different media in the plan performed, individually and together.Learnings:
- The campaign drove significant lifts in brand familiarity (+4pp), favorability (+7pp), consideration (+4pp) and purchase intent (+5pp).
- CTV/OTT and online video performed best overall, delivering lift from familiarity through purchase intent, but native display delivered the highest unaided awareness baseline for the brand.
- Josh Cellars increased all brand perceptions by 5 to 7 percentage points through the campaign.
Apparel brand breaks through social media's silos
An established apparel brand needed to measure their multi-platform social media campaign and assess how it changed consumers’ attitudes and actions toward the brand. With DISQO Brand Lift, they measured campaign performance, including ads run on multiple social media platforms, through our identity-based methodology..Learnings:
- Social media as a whole moved the need on unaided and message awareness.
- The brand’s campaign drove purchase intent by 5 points in a competitive category.
- Different social media platforms delivered different results, informing future campaign planning
Who we help
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Trusted by
Teodora Scutelnicu
EVP of Analytics
Neala Brown
SVP of Strategy & Insights, North America
Related resources
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Confidently measure your advertising effectiveness with DISQO.
