Outcomes Lift
Prove Advertising’s True Impact—Beyond Clicks & Views
Most measurement tools provide incomplete or aggregated data, but DISQO deterministically connects ad exposure to real consumer actions.Go beyond vanity metrics—get high-fidelity, cross-channel insights that reveal how your advertising truly drives consumer behavior.
See your performance in a whole new way
Because we connect ad exposure with the digital activity of real people, you can evaluate incremental lift on behaviors like web visits, search, and shopping. Finally, you can go beyond limited metrics like clicks and views and actually prove the impact of your advertising incrementally across digital activities.
How our clients win
DISQO redefines brand measurement by eliminating fragmentation and providing a cross-channel, person-level understanding of advertising impact. Using deterministic measurement and experimental design, we compare real, exposed consumers with control groups—ensuring precise, bias-free insights. By tracking what consumers actually do after seeing an ad—not just who clicked—we help brands prove true incrementality, refine media strategy, and optimize for real business impact.
Chipotle's Roblox experience drives outsized results
Roblox wanted to better understand the impact of time spent within several experiences, including Chipotle, on off-platform behavior. they turned to DISQO Outcomes Lift to track the digital exposure and subsequent behavioral shifts for those who visited Chipotle's Roblox experience.Learnings:
- Chipotle saw a 5-6x lift in branded search activity and website visits
- Roblox was able to demonstrate clear lift in online activity and attribute it to the Chipotle experience.
- Defining value to brand clients is no longer optional in an ever-increasingly competitive gaming marketplace.
Las Vegas Tourism connects cross-platform performance
With so much existing awareness, Las Vegas tourism needed to understand how their ad campaigns were influencing people’s attitudes and opinions, and more importantly, affecting behaviors. Their agency, R&R Partners, turned to DISQO Outcomes Lift to evaluate the the down-funnel performance of its cross-platform campaigns.Learnings:
- The campaign drove a 9.75 point lift in branded searches (for Las Vegas specific hotels, attractions, dining, and shows)
- Branded site visits saw a 17.47 point lift from consumers exposed to the ads.
- The tourism authority knew their campaign was outperforming as it achieved 35x the travel industry benchmark in lift for branded search.
Coffee company demonstrates CTV's impact
A well-known coffee brand needed to move past traditional brand lift metrics, like awareness, and reveal the customer journey after ad exposure. A streaming platform turned to DISQO’s Outcomes Lift to help the coffee brand understand CTV ad performance outcomes.Learnings:
- The coffee brand’s campaign on the streaming platform led to an increase of 149% in site visitation by those who saw the ad.
- The streaming platform was able to prove with confidence that advertising on its platform had a measurable impact on brand site visits, a key step in driving sales and ROI.
Who we help
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Trusted by
Megan Nevins
Director of Analytics
“It’s critical we prove the value of our content and how we drive ad client KPIs. DISQO shows the specific behavioral impacts that happen post ad exposure.”
Neala Brown
EVP of Strategy & Insights, North America
Related resources
Dive deeper into DISQO’s latest insights reports, articles, and case studies to learn about how DISQO’s audience fuels brand growth.
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