Outcomes Lift
Measure the incremental impact your advertising has on digital actions, like site visits, search activity, and more, for your brand and category.
Your media does a lot more than you can see
Your brand media drives discovery, fuels consideration, builds intent, and sparks action in distinct ways, yet without a clear view, most of these effects are hidden. Blind spots in measurement reduce campaigns down to partial results, masking their true value. DISQO removes those blind spots, giving you clear proof of how media really moves people closer to purchase.
Uncover real intent through search
Search is one of the clearest indicators of future sales and signals that brand media is working. When someone sees your ad and searches, it shows real consideration in action. Measuring search reveals the terms people use, the brands they compare, and the intent behind their interest, connecting your media spend to measurable momentum and bottom-line impact.
- See how advertising drives branded search, category interest, and competitive curiosity.
- Quantify how media shifts intent beyond clicks and conversions.
- Tie search behavior directly to media exposure for proof of impact.
With DISQO, you can capture the strongest signals of intent your campaign can generate, capturing impact from consumers who may not click on an ad but are engaged enough to open a new tab and search.
Reveal how media drives site visitation
Web activity goes far beyond visits to your homepage. Consumers compare on review sites, explore competitors, and dive into retailer pages and articles to learn more about your products or brand. Understanding this behavior provides deeper insight into audience intent and how your media shapes evaluation.
- See how exposure drives visits to brand sites, retailer pages, review platforms, and key category destinations.
- Connect ad exposure deterministically to site traffic, without pixels or integrations.
- Understand how media moves people across the consumer journey, from exploration to evaluation.
With DISQO’s Outcomes Lift, you can see the full scope of digital exploration your media drives, giving you a clear view of what your campaign truly delivered and what decisions it set in motion.
Know when your media sends customers to competitors
Consumers rarely buy without comparison. They weigh features, prices, and opinions across brands before deciding what’s worth their time and money. In those moments, the strongest brand story is what wins.
- See whether exposed consumers visit your site or competitors after engaging with media.
- Understand how search and site activity unfold across the competitive landscape.
- Identify and reduce competitive leakage to keep more momentum with your brand.
With DISQO’s Outcomes Lift, you gain visibility into when advertising drives action for you versus for someone else. By revealing when exposed audiences turn to rival brands, DISQO helps you refine creative, optimize placements, and capture interest before it converts elsewhere.
Sophisticated measurement allows you to cut by the following dimensions
Audience
Channel
Media partners
Creative
Placement
Frequency
In their own words
DISQO provides a lens that connects the full-funnel measurement from brand building to short-term performance: seeing behavioral outputs and gaining insight into blind spots of platforms and other areas that are more siloed.
Katie Kieft
Director of Analytics
Industry benchmarks
Understand how your campaigns perform relative to competition. Compare outcomes across your category to identify strengths, uncover gaps, and optimize for stronger returns.
+0.63
Category search
+0.42
Competitive site visitation
+0.29
Branded site visitation
These benchmarks are displayed by metric and represent the median incremental point increase within each value observed for exposed (versus control) consumers across all DISQO-measured cross-platform campaigns.
Explore Industry BenchmarksOutcomes Lift frequently asked questions
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What KPIs are included in Outcomes Lift?
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Can Outcomes Lift measure search behaviors?
Can Outcomes Lift measure site visitation?
Can Outcomes Lift show competitive impact?
Does DISQO provide benchmarks for Outcomes Lift?
How quickly are Outcomes Lift results available?
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