Outcomes Lift
Measure the incremental impact your advertising has on digital actions, like site visits, search activity, and more, for your brand and category
Your media does a lot more than you can see
Uncover real intent through search
Search is one of the clearest indicators of future sales and signals that brand media is working. When someone sees your ad and searches, it shows real consideration in action. Measuring search reveals the terms people use, the brands they compare, and the intent behind their interest, connecting your media spend to measurable momentum and bottom-line impact.
- See how advertising drives branded search, category interest, and competitive curiosity.
- Quantify how media shifts intent beyond clicks and conversions
- Tie search behavior directly to media exposure for proof of impact
With DISQO, you can capture the strongest signals of intent your campaign can generate, capturing impact from consumers who may not click on an ad but are engaged enough to open a new tab and search.
Reveal how media drives site visitation
Web activity goes far beyond visits to your homepage. Consumers compare on review sites, explore competitors, and dive into retailer pages and articles to learn more about your products or brand. Understanding this behavior provides deeper insight into audience intent and how your media shapes evaluation.
- See how exposure drives visits to brand sites, retailer pages, review platforms, and key category destinations
- Connect ad exposure deterministically to site traffic, without pixels or integrations
- Understand how media moves people across the consumer journey, from exploration to evaluation
With DISQO’s Outcomes Lift, you can see the full scope of digital exploration your media drives, giving you a clear view of what your campaign truly delivered and what decisions it set in motion.
Know when your media sends customers to competitors
Consumers rarely buy without comparison. They weigh features, prices, and opinions across brands before deciding what’s worth their time and money. In those moments, the strongest brand story is what wins.
- See whether exposed consumers visit your site or competitors after engaging with media
- Understand how search and site activity unfold across the competitive landscape
- Identify and reduce competitive leakage to keep more momentum with your brand
With DISQO’s Outcomes Lift, you gain visibility into when advertising drives action for you versus for someone else. By revealing when exposed audiences turn to rival brands, DISQO helps you refine creative, optimize placements, and capture interest before it converts elsewhere.
Sophisticated measurement allows you to cut by the following dimensions
Audience
Channel
Media partners
Creative
Placement
Frequency
In their own words
DISQO provides a lens that connects the full-funnel measurement from brand building to short-term performance: seeing behavioral outputs and gaining insight into blind spots of platforms and other areas that are more siloed.
Katie Kieft
Director of Analytics
Who
we
help
Brands
Industry benchmarks
Understand how your campaigns perform relative to competition. Compare outcomes across your category to identify strengths, uncover gaps, and optimize for stronger returns.
These benchmarks are displayed by metric and represent the median incremental point increase within each value observed for exposed (versus control) consumers across all DISQO-measured cross-platform campaigns.
Outcomes Lift frequently asked questions
What is Outcomes Lift?
Outcomes Lift measures how advertising drives real behaviors after exposure, such as branded search, category search, site visits, competitive visits, and ecommerce activity.
What KPIs are included in Outcomes Lift?
KPIs include branded, category, and competitive search; branded, category, and competitive site visitation; and branded, category, and competitive ecommerce activity.
How does DISQO measure Outcomes Lift?
We track ad exposure to your brand media across all of your channels to identify exposed groups. Then, we directly observe digital behaviors of opted-in consumers across search engines, sites, and ecommerce platforms. To understand the lift that your brand media created, we compare exposed groups to matched controls to isolate true incrementality.
What makes DISQO’s Outcomes Lift different?
Unlike modeled or platform-reported solutions, DISQO uses deterministic, person-level measurement based on direct relationships with real people. This creates independent proof of advertising impact.
Why is Outcomes Lift important?
It shows how ads spark meaningful behaviors beyond clicks and views, giving a clear picture of how media fuels discovery, consideration, and competitive evaluation.
Can Outcomes Lift measure search behaviors?
Yes. Outcomes Lift reveals how advertising drives branded searches, category interest, and competitor comparisons, all of which signal intent.
Can Outcomes Lift measure site visitation?
Yes. We measure visits to brand websites, competitor sites, retailer pages, review platforms, and more to show how exposure moves people into evaluation.
Can Outcomes Lift show competitive impact?
Yes. It reveals when advertising sends people to a competitor instead of your brand, helping you identify and reduce competitive leakage.
Does DISQO provide benchmarks for Outcomes Lift?
Yes. Normative benchmarks help you compare your campaign’s performance against industry standards to see where you’re over- or under-delivering.
How quickly are Outcomes Lift results available?
Results are delivered in dashboards in near real time, making it possible to track performance and adjust campaigns while they’re live.
Industry insights
- Article
Unlocking social’s true potential: How cross-platform measurement drives full-funnel impact
Social media is where brands are discovered, considered, and increasingly bought. Yet despite its reach and influence, it’s still too often boxed in as a brand awareness tool, judged by likes, follows, and surface-level engagement. In reality, it’s where brands can earn attention, build credibility, and spark action, sometimes in the same swipe. But making that case requires more than instinct. It requires proof.
To explore how agencies are rethinking the value of social, we spoke with David Rossitter, SVP of Analytics at VaynerMedia, during a recent webinar, “Driving Success with Cross-Platform Measurement,” cohosted by Ad Age and DISQO. Moderated by DISQO’s President of Media Effectiveness, Stephen Jepson, the discussion unpacked how Vayner uses cross-platform measurement, creative agility, and person-level benchmarks to move social out of the reach-only box and into the performance conversation.
Here’s what he had to say about scaling measurement, unlocking social’s lower-funnel potential, and connecting brand strategy with business outcomes.
- Case Study
Read how a pet food manufacturer optimized ad effectiveness with identity-based measurement.
- Article
How flexible, scalable, and customized ad campaign measurement solutions drive real-world outcomes
Marketers obsessively track campaign performance, but what if your metrics are leading you astray? Clicks, impressions, and engagement might signal activity, but they don’t prove impact. When leadership asks, Did this campaign change perception? Influence intent? Drive action?—these metrics fall flat. Without the right answers, your campaign budgets, contributions, and future investments hang in the balance.
- Article
Outcomes lift measurement helps brands optimize how advertising impacts the middle to end of the customer journey, on every site, without relying on outdated cookie and mobile ID technology.