Comparison Testing
Better prioritization for better products
Prioritize your product roadmap based on customer data, not opinion.
How it works
We do the heavy lifting. So, you don’t need research expertise to vet features and compare options based on feedback from real people.
Prioritize with confidence
Launch best practice comparison tests in minutes; get results in hours
Understand the "why"
- Go beyond what your target consumers prefer to why they prefer it.
- Qualitative feedback tell you what’s behind their product choices.
- Demographic filtering, sentiment analysis, word clouds and more give deeper insights.
Speed on-target development
- Pick winning products and features with confidence.
- Get to market with the “next big thing” faster than your competition.
- Lead your category for product innovation and customer experiece.
Save time and wasted effort
- Compare relative importance of multiple features.
- Conserve development costs wasted on bad ideas.
- Discard losing ideas sooner; fail forward faster.
Who we help
Full-cycle CX solutions to fuel your brand growth
From market research to product innovation, creative testing, campaign lift measurement, and customer solutions, brands that know their customers best lead their categories. DISQO’s CX platform has you covered.
Clients turn to you for expertise on the latest trends
Innovation is the life blood of agencies, and the only way to ride the latest trends is to know where consumers are going. DISQO’s full-cycle CX solutions will help you win that big pitch and show your current clients that you are indispensable.
CX solutions showing the power of your media platform
Your audience is valuable and your advertising inventory drives people to action. DISQO’s CX platform helps you better understand your audience and show its impact to your advertising clients.
Everyone turns to you for answers. Our CX audience helps you find them
Demand for high-quality research respondents, real people, is at an all-time high. DISQO is your most trusted source. Our 100% proprietary audience is opted in to share their customer experiences to help you get actionable insights, fast.
Full-cycle CX solutions to fuel your brand growth
From market research to product innovation, creative testing, campaign lift measurement, and customer solutions, brands that know their customers best lead their categories. DISQO’s CX platform has you covered.
Clients turn to you for expertise on the latest trends
Innovation is the life blood of agencies, and the only way to ride the latest trends is to know where consumers are going. DISQO’s full-cycle CX solutions will help you win that big pitch and show your current clients that you are indispensable.
CX solutions showing the power of your media platform
Your audience is valuable and your advertising inventory drives people to action. DISQO’s CX platform helps you better understand your audience and show its impact to your advertising clients.
Everyone turns to you for answers. Our CX audience helps you find them
Demand for high-quality research respondents, real people, is at an all-time high. DISQO is your most trusted source. Our 100% proprietary audience is opted in to share their customer experiences to help you get actionable insights, fast.
Trusted by
Related resources
Dive deeper into DISQO’s latest CX insights reports, articles, case studies, and more to learn about how DISQO’s audience helps product teams prioritize with confidence.
