DISQO announces AI Search Lift!

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The Brand Movement

The most advanced platform for measuring how advertising works

Brand and performance incrementality across all your media without blind spots.

DISQO platform view linking ad exposure to a brand awareness lift

WHY DISQO

Trusted by the world's most recognized brands

Ford logoThe Home Depot logoDuracell logoIHG Hotels & Resorts logoChipotle logoJosh Cellars logo

What makes DISQO different

CROSS-PLATFORM

Measurement without blind spots

Measure every channel that matters including social, TV, programmatic, and digital–with no gaps or siloed data.

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Measurement across TV, mobile, desktop, tablet and out-of-home screens

INCREMENTALITY

Performance outcomes

Connect brand advertising to  digital behaviors across the consumer journey.

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Search and site visits tracked after ad exposure

INTELLIGENCE

World-class expertise

Partner with experts from day one who help you turn data into decisions that support your goals.

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CTV plus social campaign result: 2x site visitation at 4–6 frequency

Measure what matters, fuel what works

How do we optimize our CTV network mix and select premier sponsorship partners?

What are the key messages and audience profiles for the most active customers?

Which combination of media channels provides the most lift to my campaign performance?

What is the most effective and efficient media channel to drive bookings?

How did my campaign lifts deliver across the entire media funnel and where should I focus future marketing efforts?

How do we optimize our CTV network mix and select premier sponsorship partners?

What are the key messages and audience profiles for the most active customers?

Which combination of media channels provides the most lift to my campaign performance?

What is the most effective and efficient media channel to drive bookings?

How did my campaign lifts deliver across the entire media funnel and where should I focus future marketing efforts?

Did my advertising drive search behaviors for my brand category?

How did my audience drive search behaviors for my brand or category?

How did my advertising drive visitation to my brand website?

Did my audience engage with my competitors or did I take away market share?

How did my advertising increase the dollars spent on my brand?

Did my advertising drive search behaviors for my brand category?

How did my audience drive search behaviors for my brand or category?

How did my advertising drive visitation to my brand website?

Did my audience engage with my competitors or did I take away market share?

How did my advertising increase the dollars spent on my brand?

How much more headroom do we have to spend in digital media?

What is my ROI from recent marketing campaigns?

Which social platforms offer the best opportunity for tactical and creative performance?

What is the most effective and efficient media channel to drive bookings?

Which combination of media channels provides the most lift to my campaign performance?

How much more headroom do we have to spend in digital media?

What is my ROI from recent marketing campaigns?

Which social platforms offer the best opportunity for tactical and creative performance?

What is the most effective and efficient media channel to drive bookings?

Which combination of media channels provides the most lift to my campaign performance?

Finally, the ability to see the full picture

Consumers are exposed to advertising across platforms.
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However, with blind spots, you can’t measure what you can’t see.

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Because true cross-platform measurement demands visibility across your whole campaign.

WHAT YOU GET

Products for complete incrementality measurement

Brand Lift

Measure how advertising shifts consumer attitudes like awareness, consideration, and purchase intent.

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Brand Lift metrics: awareness, consideration and favorability

Outcomes Lift

Measure the incremental impact advertising drives to search and site visitation for your brand and category.

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Outcomes Lift metrics: search, site visitation and e-commerce

OUR CLIENTS

In their own words

As a brand partner, I have real-time access to insights that let me see campaign performance across digital touchpoints. I can look at channel, partner, creative, and audience metrics all in one place. That level of insight makes it easier to have meaningful conversations…it’s about understanding what is working, why, and what we can do differently next time.

Richard Haymore

Director of Campaign Effectiveness

Modern hotel bedroom

The insight provided by measurement and optimization through the DISQO platform were critical in helping us achieve winning [brand] outcomes during the holiday period.

Dan Kleinman

Chief Brand Officer

Red wine being poured into two glasses

We experimented with the Boorito Maze and Chipotle Burrito Builder to show up authentically and in a uniquely Chipotle way that brought value to the Roblox community. We knew our fans were there, but we didn’t have concrete data validating the success of our investments. We were thrilled with the key performance metrics validated by DISQO’s Outcomes Lift.

Candice Beck

Director of Social, Influencer & Web3

Hand holding a foil-wrapped burrito

Our success was a testament to a great partnership leveraging DISQO's cross-platform measurement capabilities to prove out real impact from ad exposure to behavioral outcomes. Seeing a +7 point lift in consideration and a +6 point lift in purchase intent shows we were successful in putting together a collaborative plan that drove tangible consumer action.

Allison Gabriel

Director of Omnichannel Marketing Manager

Hand picking up a snack bar

Who we help

Brands

Understand how every media tactic drives incremental lift to make better planning and strategic decisions.

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Agencies

Advise and optimize campaign strategies in-flight without the guesswork.

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Media companies

Unlock measurement on every campaign.

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Industry insights

Ready to see what others can't? Speak with an expert.