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    DISQO Product Updates: Enhancing Ad Measurement Through Innovation

    2024 upgrades lead to improved usability and faster insights In a demonstration of our continuous efforts to provide the most comprehensive and accurate ad meas...

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    • tag Articles
    • Dec 9, 2024
    • Featured Featured
    • time 2 min read

    DISQO Product Updates: Enhancing Ad Measurement Through Innovation

    2024 upgrades lead to improved usability and faster insights In a demonstration of our continuous efforts to provide the most comprehensive and accurate ad meas...

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    TikTok’s impact on brand attitudes and performance outcomes grows

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    Navigating Gift List Timing: Strategies for Holiday Advertising

    Maximize your holiday ad campaigns by aligning with consumer gift list timing and boosting your holiday advertising measurement. As the holiday season approache...

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Brands, agencies, publishers, and researchers are propelling extraordinary customer experiences with DISQO

From in-depth consumer insights to early-stage user discover, comparison testing, ad testing, holistic ad measurement and customer feedback, DISQO’s CX platform puts your customers at the center of every critical decision.

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Give your customers what they want

Understand every customer, touchpoint, and outcome and make the right decisions across your business.

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Every customer

  • Understand every target audience and glean every insight you need to fuel your growth.
  • Ensure product market fit with with early-stage user discovery, concept testing and comparson testing.
  • Optimize your marketing with the right messages and creative strategies that you’ve proven will resonate with customers. 
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Every touchpoint

  • Manage your customers’ experience with visibility into every touchpoint they have with your brand. 
  • See across garden walls to measure and understand how your customers are experience your brand in their digital lives.
  • Learn about your customers and prospective customers’ touchpoints with your competitors. 
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Every outcome

  • Granularly measure advertising effectiveness with cross-platform brand and outcomes lift. 
  • Via a single, objective source connect what your customers think with what they actually do in their purchase journeys. 
  • Efficiently and continuously collect feedback from customers to optimize your products and brand experiences for maximum customer value. 
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Products

Make decisions across your entire value chain with data you can trust.

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Brand Lift

Test every ad and measure total effectiveness with brand lift and outcomes lift.
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Outcomes Lift

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Ad Testing

The highest quality, 100% direct consumer audience sample in the U.S.
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Message Testing

The highest quality, 100% direct consumer audience sample in the U.S.
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User Discovery

Test every ad and measure total effectiveness with brand lift and outcomes lift.
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Custom Survey

The highest quality, 100% direct consumer audience sample in the U.S.
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Concept Testing

The highest quality, 100% direct consumer audience sample in the U.S.
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Comparison Testing

Test every ad and measure total effectiveness with brand lift and outcomes lift.
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Managed Services

The highest quality, 100% direct consumer audience sample in the U.S.
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Audience API

The highest quality, 100% direct consumer audience sample in the U.S.
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Trusted by

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DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.
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Bruce Williams
Head of Marketing
DISQO’s huge, 100% first-party audience delivers the data accuracy and quality our clients deserve, and this fits with our mission to solve researchers’ problems with maximum efficiency.
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John Zarrella
President

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About DISQO

DISQO is building the most trusted experience platform that fuels brand growth. DISQO powers smart business decisions by helping clients measure every customer, touchpoint, and outcome. DISQO’s identity-based ad measurement and audience products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work, and has won ad measurement awards from Digiday and Cynopsis Media. Follow @DISQO on LinkedIn. 

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Locations

DISQO HQ
400 N Brand Blvd 6th Floor
Glendale, CA 91203
New York Office
52 Vanderbilt Ave Suite 602
New York, NY 10017
Armenia Office
16 Halabyan
Yerevan 0038

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