DISQO for agencies
Advise and optimize campaign strategies in-flight across platforms, tactics, and creative, without guesswork.
Trusted by the world's leading agencies
Prove the value of your media strategy with cross-platform clarity
For agencies, trying to piece together results from disconnected platforms leaves too many questions. DISQO provides one unified solution, measuring channels with consistency—social, CTV, programmatic, linear TV, audio, display, and more.
Because today’s consumer journey is anything but linear, DISQO shows how every channel and partner contributes to brand outcomes in concert, not in isolation. With this clarity, agencies can validate strategies with confidence, prove the total value of media investments, and use those insights to inform smarter planning
Optimize campaigns in-flight
Measurement should be more of a compass than a rearview mirror.
With visibility into both brand and performance metrics in-flight, DISQO reveals which creatives and channels are truly driving impact. This clarity allows agencies to adjust their media mix in flight, reallocating spend to maximize outcomes before the campaign ends.
Measure what happens after the impression
Impressions, reach, and click-through-rate (CTR) are important, but they’re only the start. DISQO tracks actual consumer behaviors–branded search, site visitation, category exploration, and even competitive traffic, giving you proof of mid- and lower-funnel impact.
If someone sees your ad and searches for the brand, compares you against a competitor, or visits your site or a third-party retailer, we can see it all. Your media is working harder than it’s getting credit for, and we help you prove it.
In their own words
The DISQO solution provides a lens that connects the full-funnel measurement from brand building to short-term performance: seeing behavioral outputs and gaining insight into the historically blind spot of social media platforms and other areas that are more siloed.
Katie Kieft
Director of Analytics
What to measure with DISQO
Brand Lift
Measure how advertising shifts consumer attitudes and brand perception
Outcome Lift
Connect the actions people take in response to advertising to their behaviors
Case Study:
Propelling brand growth for Josh Cellars
Access DISQO’s proprietary advertising performance data across industries, channels, and metrics.
Industry insights
- Case Study
Learn how DISQO’s Brand Lift can prove the impact of high-attention media strategies with clarity.
- Case Study
Learn how a top streaming company partnered with DISQO to prove how their campaigns helped a well-known coffee retailer achieve campaign objectives across a variety of attitudinal and behavioral KPIs.
- Article
Winning one of advertising’s most competitive arenas using marketing benchmarks
Consumer packaged goods marketers are navigating one of the most complex media environments in advertising. Once anchored in shelf placement and mass reach, the category now contends with fragmented channels, shifting consumer behavior, and rising pressure to prove outcomes across the full funnel.
- Article
New data shows how LGBTQ+ visibility and integrity drive Gen Z loyalty and spend
If you work in brand, media, or campaign strategy, chances are you’ve been asked lately: Is purpose-driven diversity marketing still worth it? Especially when the political climate is so volatile. In this year’s LGBTQ+ Advertising report developed in partnership with Do the WeRQ, one thing is clear: Gen Z doesn’t just respond to your brand’s “purpose”; they hold it accountable. So, if your inclusion efforts lack integrity, they disengage.
Frequently Asked Questions
What does DISQO help agencies measure?
DISQO shows how brand media campaigns impact consumer attitudes and behaviors, from awareness and favorability to search and site visits, across every channel in the media mix.
How does DISQO unify measurement across platforms?
Instead of siloed reports from individual partners, DISQO applies deterministic, person-level measurement across social, CTV, linear, audio, programmatic, and display for a single, comparable view.
Why is cross-platform clarity important for agencies?
It reveals how channels work together, not in isolation. This lets agencies prove the total value of their media plans and validate strategies with confidence.
Can agencies use DISQO to optimize during campaigns?
Yes. With near real-time reporting, agencies can see which creatives and audiences are performing and adjust in-flight to improve outcomes before the campaign ends.
Can DISQO measure down-funnel consumer behaviors after someone is exposed to brand media?
We track consumer behaviors like brand search, category exploration, site visitation, and competitive activity that happened after exposure.
How quickly are results available?
We track consumer behaviors like brand search, category exploration, site visitation, and competitive activity that happened after exposure.